During NYU’s fall break, three members from the PRSSA executive board had the special opportunity to attend the PRSSA National Conference in San Francisco. Shira Palka, Claire Ahn, and Cara McMahon went on the 5-day conference, and even managed to get in some sight-seeing in between sessions. Take a look at some of their favorite moments from the trip!
Left to right: Cara McMahon, Shira Palka, Claire Ahn
· Shira, President: I had such a great time at the conference. It was nice to see many of the sessions run by other PRSSA chapters, and learn from students who are also working hard to better develop their chapters. Some of the key highlights I took away from the President’s session, led by Kevin Saghy, PR and Marketing specialist for the NY Cubs were the following:
o Be honest and transparent
o Find out what motivates your members and use it to your advantage
o Set a strategy and corresponding goals
o Listen to what people have to say
o Cast your ego aside
o Own up to your mistakes
o Remember to say thank you
Another big highlight was listening to PRSA’s keynote speaker, Twitter co-founder, Biz Stone. It wasn’t just fascinating to hear how Twitter was founded, but it was inspiring to listen to him speak so naturally about a product he truly believes in. From his childhood stories, to how he worked with a team of friends, to starting twitter, he left off with the idea that we should think about how to help make the world a better place, and give back with our ideas. I felt proud to represent NYU at the President’s dinner, and honored to be a part of such a supportive and professional organization. San Francisco was a beautiful host, and after visiting Fisherman’s Wharf and sitting at the same bar as Jack Kerouac, it’s safe to say I will be back to see the rest!
Our PRSA Faculty Advisor, Lou Capozzi representing NYU SCPS
· Claire, Social Media Coordinator: Overall, the PRSSA National Conference was amazing and unlike any other experience I’ve ever had, related to university organizations. Throughout a four night/five day conference, we had the freedom to pick and choose our own sessions and find the ones that best fit our choices of interest.
Of the many lectures I attended, my favorite has got to be, hands down, the lecture done by Jeffrey Ory on the session of Creativity: Innovative Ideas; Create Unforgettable Experiences. He was a very charismatic speaker, which definitely made the session easy to follow and entertaining. What really caught my attention was his creative, easy-to-memorize key points in succeeding in the PR world:
o There’s no place for convention in creativity.
o Creativity is kind of like pornography - you know it when you see it.
o At the heart of PR, you need to be CREATIVE.
So, if you think you are not creative (which is 98% of the world, apparently), then how do you cultivate creativity? According to Jeffrey Ory, “Let your inhibitions down and just let yourself go and dance!”
But in all seriousness, “You can’t be creative just to be creative; you still need a strategy.” To sum it up, creativity is key in succeeding as a PR person, but one cannot be creative to the point of being illogical. It all needs to fit in with the strategy and campaign.
Hope you all enjoyed these key points!
· Cara, VP of Chapter Development: Attending this year’s National Conference in San Francisco was a fantastic experience. It was a great opportunity to network with PR professionals and other PRSSA members from across the country. Over the course of our stay in San Francisco we heard from amazing guest speakers from companies such as Twitter, Google, Pandora and leading PR agencies such as Edelman.
One of my favorite lectures came from Social Media Manager at Disneyland, Matt Prince. Prince spoke on the importance of personal branding as a tool for attaining a career in the industry. Prince gave an engaging presentation with 10 key points that are a must for anyone looking for a job in communications in general. We all use social media, but are we using it in an effective way that expresses our personal brand? Prince’s presentation focused on ways we can use various social media sites together to create one narrative about ourselves that we can present to the public. It definitely made me take a look at my own online presence and tweak some things to present a more cohesive message.
Prince’s 10 Key Points to Personal Branding:
o Find Yourself
o Make an Impression
o Do Social Right
o Be Narrow Minded
o Be a Content Creator
o Be a Storyteller
o Take it Offline
o Repetition of Reputation
o Know Your Audience
o Have Fun!
You can find Prince’s whole presentation here: http://theprinceples.com/wp-content/uploads/2012/10/BrandYou.pdf and I highly suggest you take a look at it!